Dr. Alan Hirsch

Dr. Alan Hirsch knows what pumpkin pie, lavender, licorice and donuts can do to your Paleomammalian brain.

A neurologist and psychiatrist who specializes in the treatment of smell and taste loss, Alan Hirsch, MD is Neurological Director of the Smell & Taste Treatment and Research Foundation in Chicago, where he conducts in-depth studies of the chemosensory system and its impact on virtually all aspects of life: behavior, emotions, mood and human interaction, and even learning speed.

A patent-holding inventor and investigative researcher, Dr. Hirsch has served as an expert on smell and taste for CNN, Good Morning America, Dateline, 20/20, The Oprah Winfrey Show, CBS Early Show, and Extra. He has also written numerous books including Scentsational Weight Loss, Scentsational Sex, and What Flavor Is Your Personality?

Dr. Hirsch received both his BA and MD degrees from the University of Michigan and completed his residencies in both Neurology and Psychiatry at Rush University Medical Center in Chicago. He is a Faculty Member in the Department of Medicine at Mercy Hospital and Medical Center, and Assistant Professor in the Departments of Neurology and Psychiatry at Rush University Medical Center. He has served on the Advisory Board of the National Academy of Sports Medicine, the Medical Advisory Board of Chronic Fatigue Syndrome Society of Illinois, and on the Editorial Advisory Board of the Professional Journal of Sports Fitness / CPT News.